i4detail.co.uk | Marketing services for startups and small businesses

… e-marketing

 

Using email to contact prospects and customers can be viewed as a double edged sword.  From a customer’s viewpoint, we all know how much effort we put in to trying to filter junk mail out of our inbox, but from a online business’s viewpoint we would like to use email to build a beneficial relationship with our customers and prospects.  So, it is important to harvest quality email addresses and ensure that you process them legally and use them with care and consideration.  You will then have a healthy pond of prospects and customers at your fingertips.

You may want to keep in touch with customers with newsletters or product updates, or send special offers to prospects, and email is quick, cost-effective and direct.  A carefully written regular newsletter or eye-catching special promotion will reinforce your brand, maintain your relationship and generate sales.  If you would like help with your email marketing, give us a call on 0845 62 111 71.

Another burgeoning e marketing tool is social networking (social media networking), using applications such as Twitter and Facebook.  Twitter is a very simple communication tool using messages (called Tweets) of up to 140 characters, which are publicly available and searchable, viewed on the user’s Twitter homepage.  Currently with a userbase of 45 million people, there is a high chance that you will be able to create a network of people who are or would be interested in your business and products.  Careful use of social networking applications will help you to build a platform to create and encourage customer relationships and loyalty.  Tweets may be short and pithy – but they can be pretty powerful.

i4detail creative marketing | Exeter | Devon | Dorset | South West | UK Nationwide