i4detail.co.uk | Marketing services for startups and small businesses

Internet Marketing

Even the most beautiful, exciting and eye-catching website will not flourish on the internet without the added leverage of effective internet marketing. Your business will need to be visible to your potential customers, whether that’s via your website, email newsletters or marketing campaigns, advertising or press releases. Unlike Victorian children, you need to be seen AND heard!

If your website is well constructed with clear navigation and good content, written with your visitors and the search engines in mind, then you are starting with good foundations. Your site will need to be submitted to the key search engines and directories so that they can scan through the site and index the pages and it is important to design or “optimise” your website to ease this process.

Advertising your website is one of the most effective ways of bringing your website to the top of the search engines’ lists, often using pay per click. Google Adwords is a simple method of advertising allowing you to control your advertising campaign and the budget, but you will probably be vying directly with your competitors and this can easily lead to the costs escalating unless very carefully monitored and controlled.

There are other ways of harnessing the power of the internet to market your business and it is important not to overlook these. If you capture email addresses from everyone who contacts you, this will create a database of potential customers for you to then approach with e-mail newsletters, special offers, product updates or sales alerts. By keeping regular contact, you start to create the relationship which is so important for current and future business. And, of course, relationship building is a key feature of social networking and the phenomenon of Twitter and Facebook may offer you huge potential for internet marketing. Twitter is a little like Marmite – you either love it or hate it, but don’t underestimate its power as a marketing tool.

i4detail creative marketing | Exeter | Devon | Dorset | South West | UK Nationwide