i4detail.co.uk | Marketing services for startups and small businesses

… copywriting

 Copywriting, as defined by Wikipedia, is the “use of words to promote a person, business, opinion or idea. And the purpose of marketing copy is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint”. It is neither a science nor an art – but to be able to write clear, effective, persuasive copy is most definitely a skill.

To provide you with the best copy, we will work with you to understand what message you need to convey, how best to do this and (most importantly) we write with your end-user or customer in mind, using the style and language that will quickly and effectively get your message across and create that all important action.

We can offer this service for your website content, advertising, press releases or mail/email newsletters. And this expertise is particularly useful for startups or smaller sized businesses but don’t forget the copywriting golden rule – it’s quality that counts, not quantity.

We also offer specialist post-translation service for non-UK companies to ensure that your English language copy is clear, meaningful, easy to understand and effective when targeting the UK market.  i4detail makes sure that your copy flows and is reader-friendly – an essential, even for technical content.

Need ideas? Click here to see a series of quarter page advertisements which featured in Grand Designs Magazine. This will open in a new window so that you don’t have to leave this page.


i4detail creative marketing | Exeter | Devon | Dorset | South West | UK Nationwide