i4detail.co.uk | Marketing services for startups and small businesses

Check out this bad boy!

Ok, so we’re a bit over-excited at the launch of our latest website, StairKits.co.uk.


DesignerStairs are one of our oldest clients and we were delighted when they asked us to design a new e-commerce website to run in tandem with their existing website, StaircaseKits.co.uk which has been successfully established for several years. DesignerStairs sells amazing staircases in kit format delivered direct to the door ready for diy installation, but these are not your bog standard MDF staircases seen in thousands of estate houses around the UK. Mostly designed and manufactured in Italy, these staircases are straight flights or sleek spiral stairs, or tiny space-saving staircases to lead to a loft conversion or sleeping platform. There is no showroom so all sales are processed through the websites; they need to attract, inform and inspire the customers. They need to convey intangible elements such as the quality of the materials and design, complex technical details such as sizing and regulations, and all wrapped up in user-friendly, inspirational e-commerce websites.

We sat down with our client to talk about their needs – the look and feel of the website and how it should work, their market and how to appeal to them. Their customer base is split mainly into two categories, home-owners looking to improve or extend their homes and builders searching for adaptable, attractive staircases which are quick and easy to install for projects they’re working on.

DesignerStairs are delighted with the new addition to their website family and StairKits.co.uk is already generating sales – the ultimate proof of an effective e-commerce website.

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